Interview with Timo Rissanen: Fashion+Sustainability—Lines of Research Series

by Mae Colburn

MLS Pyjamas, 2011

When I met Timo Rissanen, he was fielding a flurry of emails and phone calls.  His office was crowded with books.  Sample garments were piled next to the door.  The arrangement was clearly deliberate, testament to his belief in the productive synthesis of research and design. Rissanen is one of few academics globally to bear the word 'sustainability' in his title.  He developed the idea of Zero Waste fashion in his P.h.D. dissertation, “Fashion Creation without Fabric Waste Creation.”  Now, he’s teaching Zero Waste at Parsons the New School for Design, where he is Assistant Professor of Fashion Design and Sustainability.

MC: How did sustainability inform your own education?

TR: Zero waste fashion design started for me in 1999.  We had to do a written dissertation in our final year of undergraduate before we went into final collection, and mine was on Madeleine Vionnet and her influence on Issey Miyake, John Galliano and Claire McCardell, and myself.  I actually wrote in the conclusion that it might be possible to design clothes without wasting any fabric.  After graduating, I went into industry, had my own label for a few years, and worked for a few other people.  Then in 2004, I decided to put the label on hold and got interested in postgraduate study.  […]  It’s been just over seven years now.

It’s been interesting the shift over these seven years, too.  People were skeptical [of zero waste] in the beginning.  Things like ‘I’m not sure it’s possible to design without fashion waste.’  Or whether it’s possible within the industry from a cost point of view.  And also a very valid point about the much bigger problem of waste connected to the level of consumption, the idea that we don’t hang on to the clothes we buy.  When I started my PhD, the main focus [in fashion and sustainability] was on materials.  That’s still important, but it’s just one piece of a much bigger picture: the fashion industry as a system, fashion consumption as a system, human culture as a system.

I would encourage more fashion designers to get into research, although it’s still a fairly new thing.  That’s been one of the responses from people [regarding my PhD]: “I didn’t know designers could do a PhD.”  It’s sort of a duel challenge because if you look at fashion design in an academic context, it’s done a pretty good job of isolating itself from other design disciplines, so there’s loads that’s been written about design theory over the past 20 to 30 years in particular, but most of the time fashion design doesn’t enter the conversation.  I think it’s partly the fact that fashion has lived this very insular existence.  Even with the way that fashion media writes about itself or writes about the industry (and particularly fashion designers), there’s a lot of myth building about the practice of fashion design.

MC: Do you feel like there are enough educational resources available to teach sustainability?

TR: When Kate Fletcher’s book came out four years ago, it filled a massive gap, as did the book by Janet Hethorn and Connie Ulasewicz, which I was in as well.  Before then, apart from some conference papers and journal articles, there was very little [on fashion and sustainability] in terms of books.  I had a book out last year with Alison Gwilt, and I know that Kate Fletcher has a book out this year with Lynda Grose.  They’re really the two people that I look up to because they’ve been doing it for two decades.  They’ve been so generous with information, recognizing that the problems are bigger than us as individuals and any of the institutions that we might work for and also bigger than any one country.  The industry is global. The really tough problems cross boundaries on so many levels.  It’s going to take collaboration.

MC: In terms of educational infrastructure, it seems like there are some very strong sustainable fashion programs in England.  Am I right?

TR: The London College of Fashion had the first MA program in fashion and the environment but Parsons was quite forward thinking in that sense, too, in that they started advertising the role that I’ve got in 2008.  Apart from Kate’s role at LCF, which is Reader in Sustainable Fashion, I think my position is one of the few still globally where the word ‘sustainability’ is actually in the title.  I also know that within a couple years, sustainability will be implemented into all of Parsons’ core courses.  Quite often, sustainability has had to reside in electives or students get introduced to it in their third or fourth year of study, but really it has to be present from the ‘word go.’ It’s going to be consistent from 2013, and it’s going to be part of the education that everybody at Parsons gets.

We’ve had increasing numbers of seniors taking sustainability on of their own volition.  I’m also aware that in the junior and sophomore years there is an increasing number of students that are interested, which is fantastic because they are the future.  I feel very optimistic for the industry.  That’s the beauty of teaching, really.  You see these young people that are so passionate and so committed to keeping what’s amazing and what’s beautiful about the industry but then really working on the things that aren’t.  That’s how I see the next 20 to 30 years: trying out lots of different solutions to lots of different problems.  It’s going to take us at least 20 to 30 years before we have an industry that’s really about producing beauty in all its aspects.  That’s how I look at things now: let’s create an industry that’s about creating beauty, and not just beauty in its garments, but beauty all around.

Endurance Shirt I, 2009

MC: How does the Zero Waste curriculum tie into these themes?

TR: I present Zero Waste within the larger context of fashion and sustainability and explain that it’s is one potential solution to this problem, but that there are of course other problems that have other solutions.  The one thing that I really didn’t expect to come out of my research (it was kind of a nice side finding) is that Zero Waste fashion design can really be a gateway for other fashion design.  You simply can’t design Zero Waste fashion in the same way that a lot of fashion is designed in the industry, where design is considered to be a sketch which is then given to a patternmaker.  In Zero Waste fashion design, you have to begin making the pattern before you know how the garment is going to look.  What that’s saying is that patternmaking is integral to the design process.  That’s a shift in thinking and a challenge for a lot of people – both students and a lot of industry people that I’ve spoken with – because historically in fashion education, but also the way the industry is organized, all of those skills tend to exist within their own categories: you’ve got the designers, the patternmakers, the cutters, and the machinists, and there’s kind of a hierarchy.  With Zero Waste, you have to bring the patternmaking and the cutting and the making into the design process.  Once that shift happens, it actually becomes very easy.

When I show students [examples of] Zero Waste pattern layouts, I always ask whether anyone is scared.  Some of them always say 'yes' because they see these beautiful, finished Zero Waste pattern layouts.  To some of them, these look like a form of witchcraft or black magic.  But that’s just the final product.  The process of getting there can be quite messy.  That’s probably the one thing that’s shifted in my teaching: I make sure that I show the messy parts of the process, this combination of sketching, patternmaking, paper-folding, draping.  Quite often I can’t say that ‘I designed that garment through draping’ because there were all these other messy parts to it.  So I share that with students, but I don’t expect them to work like me.  Every designer works differently.  It’s dangerous to paint a picture of fashion design as one formulaic process.

Endurance Shirt I (Pattern), 2009

MC: Can you describe how sustainability integrates itself in the classroom setting, within the curriculum, even within the student dynamic?

TR: With my class of seniors, a lot of [the curriculum] has to do with asking questions and figuring out their place in the world as designers and as human beings.  I’ve had students say ‘Why would I design anything ever, the world doesn’t need any more clothes.’  To me, that’s the most beautiful thing a student can say.  Of course to complete their degree, they’ll have to produce their ‘six looks,’ but it’s a beautiful question to be faced with, because you only have to go shopping for half an hour to know that there’s too way too much stuff in the world.

Whether you worry about fabric waste or animal rights – whatever it might be – all of those things have to do with personal ethics.  And that goes back to my teaching.  I don’t impose any of those things on my students.  What my job really is, is to give students the best possible information and a variety of viewpoints.

MC: You mentioned that research is really important for fashion designers.  Could you explain?

TR: What I would really love to see is more questions asked about fashion design practice itself.  Historically, I think that a lot of what we – fashion designers – thought about fashion design was based on assumptions.  But it’s shifting.  Every year there’s more fashion designers doing either Masters or Doctorate degrees, and that’s great.  It’s not about academizing fashion design.  It’s really about learning more about what we actually do and how it can be done in the future.

Timo Rissanan is Assistant Professor of Design and Sustainability at Parsons The New School for Design.  He previously taught fashion design in Australia for seven years.

Mae Colburn is an independent textile researcher based in New York City.

Fashion+Sustainability—Lines of Research: A New Fashion Projects Series

by Francesca Granata

Just in time for the summer weather, we are starting a new series on the many ways in which a number of people here in New York are working towards a more sustainable fashion "industry."

Mae Colburn, a writer and textiles researched based in New York is curating the series. We thought of starting close to home and thanks to my current position at Parsons we were able to get in touch with some of the most exciting researchers, designers, and educators working at the crossroads of fashion and sustainability.

Naturally we decided to start with Timo Rissanen, Assistant Professor of Fashion Design and Sustainability, whose amazing work and teaching are truly re-structuring the way we think about fashion in New York!

We do hope this series might inspire you in your practice as a consumer, wearer, or designer/maker of clothing. And please do send us your comments and questions!

Prada and Schiaparelli: Impossible Conversations

by Ingrid Mida

It seemed like it would be an impossible task to match the Costume Institute’s McQueen blockbuster of last summer with an equaling compelling and aesthetically engaging display. Nonetheless, curators Andrew Bolton and Harold Koda achieved the impossible in their latest exhibition called Schiaparelli and Prada: Impossible Conversations. In this witty and provocative installation, they have set a new bar for curation of fashion by their creative use of technology and their innovative juxtaposition of fashion from the past and the present.

Waist Up - Waist Down Gallery

Although Elsa Schiaparelli (1890-1973) and Miuccia Prada (b. 1949) came from different eras, they both challenged cultural norms and expressed their unconventional ideas about beauty and femininity through fashion. Koda and Bolton developed themes that reflected the two women’s shared interests and visual aesthetics, but also identified their different approaches to design by creating imagined conversations between the two designers. It is in this novel approach to animating the exhibition, which reminds us that garments reflect the ideas and attitudes of their creators and are designed for living bodies.

Surreal Body Gallery

Taking inspiration from Miguel Covarrubias’s “Impossible Interviews” for Vanity Fair in 1930s, the imagined conversations are presented in the context of a dinner party with Miuccia Prada sitting at one end of the dining table and Elsa Schiaparelli at the other. The script for their conversations was developed from the text from the 1950s autobiography by Schiaparelli and from interviews with Prada that suggest a real-time response. Schiaparelli’s part is played by an actress and Prada responds as herself. Their imagined conversations seem like good-natured arguments between two friends, infusing the installation with whimsy and a cheeky playfulness.

The exhibition has a modernist, clean aesthetic and includes ninety designs and thirty accessories from the two designers. In general, the rooms are dark putting a spotlight on the video presentations, and creating focal points through selective lighting of the outfits on display. Mannequins act as blank canvases for the garments and are organized in thematic groupings of Waist Up/Waist Down, Hard Chic, Ugly Chic, Naif Chic, and aspects of the Dressed Body. There is an aesthetic coherence to the four rooms, providing a unifying element for what could easily have become a chaotic mess without the tight editing and restraint that Koda and Bolton have demonstrated in this visually appealing installation. Although Schiaparelli's lobster dress and skeleton dress are not on display, the exhibition cleverly makes reference to these iconic garments and conveys the whimsy, irony and unconventional nature of these important designers.

Exotic Gallery View

In another stroke of brilliance, the curators commissioned Guido Palau to make customized masks for the mannequins. These masks, each unique and exquisitely embellished, add an element of surreal fantasy to the display, as well as unifying the presentation. These masks often play off the design elements within the garments themselves. For example the mask accompanying the gown for the Tear Dress, 1938 by Schiaparelli and Dali, includes a Dali moustache.

Naif Chic Gallery View

As a whole, the exhibition gives the viewer cause to consider the nature of fashion and art. At the press preview Thomas P. Campbell, Director and CEO of the Metropolitan Museum of Art,  said “Schiaparelli’s collaborations with Dali and Cocteau as well as Prada’s Fondazione Prada push art and fashion ever closer, in a direct, synergistic, and culturally redefining relationship.” There are also direct references to the two designer’s opinions on the topic and it is clear that this is a point of difference between the two. In the Ugly Chic gallery, Schiaparelli said: “Dress designing…is to me not a profession but an art.” To this Prada responded: “Dress designing is creative, but it is not an art…. But to be honest, whether fashion is art or whether even art is art doesn’t really interest me. Maybe nothing is art. Who cares!” The exhibition closes with an animated conversation between Prada and Schiaparelli on the nature of fashion and art, in which the designers conclude by agreeing to disagree. This part of the exhibition caused me to smile. It seemed to provide another connection to my interest in the intersection of fashion and art, and I recalled my conversations with Harold Koda and other curators on this topic. Imagining my own conversation with Miuccia Prada, I would have suggested to her that instead of “Maybe nothing is art”, maybe everything is or could be art. To that, no doubt she would have responded like she did in the installation: “The term [artist] itself seems old-fashioned. It’s a term that does not relate to modern times. And it’s too confining. What I love about fashion is its accessibility and its democracy. Everyone wears it, and everyone relates to it.” And on that point, we would have agreed.

Prada and Schiaparelli: Impossible Conversationsopens to the public at the Costume Institute of the Metropolitan Museum of Art in New York City on May 10, 2012 and will run until August 19, 2012.

Photo credits: All photos provided courtesy of the Costume Institute of the Metropolitan Museum of Art and are subject to copyright.

Ingrid Mida is a Toronto-based artist and writer who is interested in the intersections between fashion, art and history. She has a show called "Constructions of Femininity" opening at Loop Gallery in Toronto on May 26, 2012 and will be speaking at Fashion Tales 2012 in Milan in June 2012 on "The Metaphysics of Blogging".

Hacked Design at laRinascente, Milan

By Simona Segre Reinach

During the Salone del Mobile 2012 (Milan Design Week 16-22 April) la Rinascente, Milan’s most fashionable department store, is hosting ‘Hacked - Rebellious Imagination’(16-21 April). For those who don’t know already, hacking is a growing global movement, predicated on modification and customization. It’s about taking what exists and altering it in ways that create unexpected, dramatic or playful narratives. Hacking history draws on elements of Bauhaus, DIY, Arte Povera and Punk, combining it all with the excitement of new technology.

Over the course of 100 hours laRinascente has been radically altered inside and out to become an interactive expermental lab space. Following a contemporary concept of appropriation, alteration and transformation which pervades art, design, web and technology, Hacked is an experimental programme curated by Beatrice Galilee which includes live activities and events, installations, performances and workshops. Temporary, site-specific works by artists, architects and designers include a monumental hack of t laRinascente colonnaded façade by CarmodyGroarke; a flexible, movable ‘HackedLab’ stage by EXYZT; and – very briefly – a scale model of Large Hadron Collider.

The hacked lab programme is intended to provide a platform for young designers whose work exists outside of the parameters of conventional exhibition-objects and across various disciplines. One of the most interesting installation staged by EXYZT is TAP TAP, an installation inspired by the ‘Taxi Bush’ – the Haitian taxi, famed for their beautifully decorated exteriors, set up by Alexander Romer, a berlinese architect based in Paris. TAP TAP is a van organized into a modular system that, after its first stop at laRinascente will travel around Italy, promoting performance and participation from the public. The first opening event of Hacked on Monday, Botanica, the workshop from Studioformafantasma has taken place into this TAP TAP van and is a homage to plastic and its future.

laRinascente has long been known for promoting new designers in Milan. Promoting new designers has long been one of laRinascente’s main aims. Hacked celebrates brilliantly the store's 150 years of activities and its strategy for the future. Tiziana Cardini fashion director, commented that laRinascente wants to give to young designers the possibility to experiment with new ways of conceiving a product – no only for its functionality only, but also for its quality of participation, expression and performance. As Beatrice Galilee stressed, Hacking is about building bridges between different industries: design, architecture, fashion, art and performance. It also raises questions about creativity, independent design and the relations with mainstream consumer culture.

I have interviewed for Fashion Projects both Beatrice Galilee, the curator of the event and Tiziana Cardini, laRinascente fashion director.

Simona Segre Reinach is Contract Professor at Bologna University, Italy. She also teaches at Domus Academy and MFI (Milan Fashion Institute). She is in the advisory board of Fashion Theory and of Dress Cultures Series by I. B.Tauris and a member of MIC (Moda Immagine Consumi) a center for Fashion Studies at Università Statale of Milan. Her latest book, Un mondo di mode. Il vestire globalizzato, is published by Laterza (2011).

Source4Style Simplifies Sourcing, Naturally

Summer Rayne Oakes and Benita Singh launched Source4Style, an online marketplace for independent fashion designers, in October 2010 (see Kimberly Burgas’ August 2010 post). They launched version 2.0 this past week. If the original website proved that sustainable sourcing is possible, the new version does so with style and ease. It’s slick and sumptuous and features an expanded selection of materials (fabric, yarn, buttons, zippers, lace, and trim), ample editorial content, and a robust trends section.

Oakes and Singh founded the website in response to what they saw as the “acute issue” of sourcing sustainable materials. Sustainable sourcing means weighing particulars like color, hand, and drape against social and environmental considerations like wealth distribution and the carbon footprint. These broad considerations require careful vetting and substantial investment, especially when designers source globally, as most do. It’s a rewarding process, but it’s also high risk, meaning that costs are high and returns aren’t guaranteed. Often, sustainability comes at a price.

“For too long,” Singh explained, “designers have had the limited and arduous option of trade shows for sourcing.” Trade shows are multi-day events that take place in cities around the world. Las Vegas. Paris. Tashkent. They’re intense and exciting, but require huge investments of time and money for everyone involved. Oakes cites the statistics: designers spend on average 84% of their time sourcing, and suppliers spend 43% of their marketing budgets on trade shows. These costs trickle down and subtract from resources invested in other aspects of building a collection, like design.

For Oakes and Singh, technology is the obvious solution. On Source4Style, users browse materials and order swatches without spending a cent and members connect directly to suppliers around the world. The site isn’t angling to replace the trade show experience. It simply provides an opportunity for designers and suppliers to re-allocate their time and money, investing in sustainability rather than the status quo.

Sustainability is what counts for Oakes and Singh. “We feel that’s where the industry is trending, and quite personally, that’s what matters to us,” explained Oakes. The pair has been careful to tailor the site accordingly. Designers can perform what Oakes calls “meaningful searches,” based on color, fiber, fabric type, and worldview. One designer might focus on vertical integration. Another might promote women’s cooperatives. A third might advocate for craft preservation, and a forth might champion fair trade. As Oakes explains, the site allows designers to “decide which aspect of sustainability is important to them and what kind of story they’re going to share with their consumer.”

Source4Style doesn’t cheapen sustainability. It simply cuts costs associated with sourcing sustainable material. It supports a production process in which materials and information flow hand-in-hand. It advances a transparent system in which tangible products are imbued with intangible values. And most importantly, it inspires a climate in which fashion becomes an expression of ‘we’ rather than an ‘I.’

“Trends happen every season,” Oakes explained, “but movements are something more systemic.” As the first trends-driven platform for sustainable sourcing, Source4Style ensures that sustainability will remain relevant with every changing season.  It strikes a balance between seasonal and systemic change, and achieves both, naturally.

Summer Rayne Oakes and Benita Singh have been close friends and collaborators since 2004.  They launched Source4Style in 2010 and have remained invested in the project ever since.

Mae Colburn is a freelance textile researcher based in New York City.