Shopdropping: Experiments in the Aisle

Zoë Sheehan Saldaña, Shopdropping (2003)

An exhibition about Shopdropping curated by Pond is currently on view at the New Gallery in Calgari, and sounds very interesting and quite humorous. Most intriguing seems to be a gentle piece by Zoë Sheehan Saldaña—a subtle comment on mass-production versus handmade and their relation to authenticity. For the piece titled Shopdropping, the artist bought a cheap Wal-Mart woman’s blouse and duplicated it by hand using matching fabric, thread and trimmings. She then returned her version of the blouse (to which she attached the original’s label and price tag of $9.94) to Wal-Mart, to be bought by unwitting shopper.

Francesca